The Health Advocate’s Basic Marketing Handbook

(Book 3 in the Health Advocate Career Series)

Most patient advocates, health navigators, coaches, and other health-related practitioners have great patient advocacy skills. But when it comes to marketing their services to expand their outreach and build their practices, advocates may find their skills and abilities lacking.

If your work is focused on improving health, care or wellness for patients and consumers, and you find marketing to be difficult or frustrating, then purchase The Health Advocate’s Basic Marketing Handbook, read it, then implement its ideas and advice.

This book was written for you: Patient Advocates
Patient Navigators
Case Managers
Health Coaches
Yoga Instructors
Massage Therapists
Elder Care Professionals
Nursing Home Advisors
Medical Bill Reviewers
Health Insurance Advisors
Medical Legal Advisors
… and other health or patient advocates


From the back cover:

As a health advocate, you may think about marketing and shudder. You understand its importance, but marketing seems like an incomprehensible time and money eater that just takes you away from your advocacy work.

Marketing doesn’t have to be that difficult to understand or plan. Nor does it need to be expensive to implement. In fact,  once you understand the basics, and see how they apply to your business, you’ll find yourself thinking of new ideas on a regular basis. You might even like marketing!

With 20+ years of marketing experience working with hundreds of professionals and businesses, the author, Trisha Torrey, began focusing her work on health advocacy in 2004 after suffering her own healthcare challenges.

Now she has written this book for you—a must-have if you run a health advocacy or coaching business, or hope to start one.  Your business success will be defined by your marketing success. It’s that important.


How this book can help you:

  • Optimize your outreach with advertising, your website, public relations, newsletters, print materials and more
  • Understand your target audiences and the messages that will speak to them, enticing them to do business with you
  • Maximize your marketing budget with low and no-cost promotional tactics
  • Brand yourself and your business
  • Develop an effective marketing plan
  • Learn web basics including SEO (Search Engine Optimization)
  • Here’s the Table of Contents
  • Here’s the Index


About the Author:

After 20+ years of working with hundreds of professionals and businesses, the author, Trisha Torrey, began focusing her work on health advocacy after suffering and overcoming her own challenges with the healthcare system.

In 2009, she founded the Alliance of Professional Health Advocates, a service that supports the business needs of health advocates, and helps patients locate an advocate or coach who can help them.

Now she has written this easily understandable marketing handbook for you—to help you build your marketing plan, then execute your plan to promote your services, build your business — and thrive.


About the Publisher:dklogo

The Health Advocate’s Basic Marketing Handbook is published by DiagKNOWsis Media and is one of many patient and advocate support activities that DiagKNOWsis provides.

Learn more about the DiagKNOWsis family of patient empowerment and advocacy activities.


> Purchase this Book

This book is included in the Practice Building Books, available at a reduced cost for the purchase of three books. Learn more.





The Health Advocate’s Basic Marketing Handbook
by Trisha Torrey
Every Patient’s Advocate


Table of Contents




@ 2014 Trisha Torrey,
Every Patient’s Advocate
All rights reserved.

Published by
DiagKNOWsis Media

8″ x 10″

140 pages

ISBN: 978-09828014-3-7

Retail List price:
$49.95 USD softcover